/* ═══════════════════════════════════════════════════════════════
   ADITYA BHARDWAJ PORTFOLIO — Main CSS v4.0
   ─────────────────────────────────────────────────────────────
   ALL CUSTOMISABLE via WordPress Customizer (Additional CSS)
   Override any :root variable to change colours, fonts, sizes.
═══════════════════════════════════════════════════════════════ */

/* ─── DESIGN TOKENS ─── */
:root {
  /* BRAND COLOURS — change these to rebrand */
  --c-red:          #E50914;
  --c-red-deep:     #B20710;
  --c-red-soft:     #FF4040;
  --c-red-glow:     rgba(229,9,20,.14);

  /* HERO COLOURS */
  --c-hero-bg:      #F0EBE0;  /* cream left panel */
  --c-hero-text1:   #0A0A0A;  /* line 1 colour */
  --c-hero-text2:   #E50914;  /* line 2 colour (red) */
  --c-hero-text3:   #0A0A0A;  /* line 3 colour */
  --c-hero-label:   #888888;  /* eyebrow text */
  --c-hero-role:    rgba(0,0,0,.4); /* role text */

  /* BACKGROUND SCALE — 7 shades */
  --c-b0:  #000000;
  --c-b1:  #070707;
  --c-b2:  #0D0D0D;
  --c-b3:  #131313;
  --c-b4:  #1A1A1A;
  --c-b5:  #222222;
  --c-b6:  #2C2C2C;

  /* TEXT */
  --c-white: #FFFFFF;
  --c-w1:    rgba(255,255,255,.9);
  --c-w2:    rgba(255,255,255,.6);
  --c-w3:    rgba(255,255,255,.3);
  --c-w4:    rgba(255,255,255,.08);

  /* MARQUEE */
  --mrq-red-bg:    #E50914;
  --mrq-red-text:  rgba(0,0,0,.55);
  --mrq-dark-bg:   #0D0D0D;
  --mrq-dark-text: rgba(229,9,20,.5);
  --mrq-tilt-bg:   #E50914;   /* RED — as requested */
  --mrq-tilt-text: #FFFFFF;   /* WHITE — as requested */

  /* TYPOGRAPHY */
  --ff-display: 'Bebas Neue', Impact, sans-serif;
  --ff-serif:   'Playfair Display', Georgia, serif;
  --ff-body:    'Syne', system-ui, sans-serif;
  --ff-copy:    'Inter', system-ui, sans-serif;

  /* FONT SIZES */
  --fs-hero:    clamp(5.5rem, 12vw, 15rem);
  --fs-section: clamp(3.5rem, 7vw, 9rem);
  --fs-lead:    clamp(1.1rem, 1.8vw, 1.65rem);
  --fs-body:    clamp(1rem, 1.3vw, 1.2rem);
  --fs-label:   9px;

  /* EASING */
  --ease: cubic-bezier(.16,1,.3,1);
}

/* ─── RESET ─── */
*,*::before,*::after{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-font-smoothing:antialiased;font-size:16px}
body{font-family:var(--ff-copy);background:var(--c-b0);color:var(--c-white);overflow-x:hidden;cursor:none}
img{display:block;max-width:100%}
a{text-decoration:none;color:inherit}
::-webkit-scrollbar{width:2px}
::-webkit-scrollbar-thumb{background:var(--c-red)}

/* ─── AB CURSOR ─── */
#ABCUR{position:fixed;z-index:99999;pointer-events:none;left:50%;top:50%;transform:translate(-50%,-50%)}
.ab-ring{width:54px;height:54px;border-radius:50%;border:1.5px solid rgba(229,9,20,.5);background:rgba(229,9,20,.07);display:flex;align-items:center;justify-content:center;position:relative;animation:abSpin 10s linear infinite;transition:width .25s var(--ease),height .25s var(--ease),background .25s}
.ab-ring::before{content:'';position:absolute;top:3px;left:50%;transform:translateX(-50%);width:5px;height:5px;border-radius:50%;background:var(--c-red);box-shadow:0 0 8px var(--c-red)}
@keyframes abSpin{from{transform:rotate(0deg)}to{transform:rotate(360deg)}}
.ab-text{font-family:var(--ff-display);font-size:13px;color:var(--c-red);letter-spacing:.12em;animation:abCounter 10s linear infinite;transition:font-size .25s}
@keyframes abCounter{from{transform:rotate(0deg)}to{transform:rotate(-360deg)}}
body:has(a:hover) .ab-ring,body:has(button:hover) .ab-ring{width:68px;height:68px;background:rgba(229,9,20,.14);border-color:var(--c-red);animation-duration:4s}
body:has(a:hover) .ab-text,body:has(button:hover) .ab-text{font-size:15px}

/* ─── GRAIN ─── */
.grain{position:fixed;inset:0;pointer-events:none;z-index:9990;opacity:.025;background-image:url("data:image/svg+xml,%3Csvg viewBox='0 0 512 512' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");background-size:200px;animation:grain .5s steps(1) infinite}
@keyframes grain{0%{background-position:0 0}25%{background-position:-50px 30px}50%{background-position:70px -20px}75%{background-position:-30px 55px}}

/* ─── SCROLL REVEAL ─── */
[data-v]{opacity:0;transform:translateY(48px);transition:opacity .95s var(--ease),transform .95s var(--ease)}
[data-v="l"]{transform:translateX(-60px)}
[data-v="r"]{transform:translateX(60px)}
[data-v="s"]{transform:scale(.91)}
[data-v].on{opacity:1;transform:none}
.d1{transition-delay:.08s}.d2{transition-delay:.17s}.d3{transition-delay:.26s}
.d4{transition-delay:.35s}.d5{transition-delay:.44s}.d6{transition-delay:.53s}

/* ─── BUTTONS ─── */
.btn{display:inline-flex;align-items:center;gap:.6rem;font-family:var(--ff-body);font-size:10px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;padding:.9rem 2.2rem;transition:all .3s var(--ease);cursor:pointer}
.btn-r{background:var(--c-red);color:var(--c-white);box-shadow:0 6px 28px rgba(229,9,20,.45)}
.btn-r:hover{background:var(--c-red-deep);transform:translateY(-3px);box-shadow:0 14px 40px rgba(229,9,20,.55)}
.btn-o{border:1.5px solid rgba(255,255,255,.15);color:var(--c-w2)}
.btn-o:hover{border-color:var(--c-red);color:var(--c-red)}
.btn-r-dark{background:var(--c-red);color:var(--c-white);box-shadow:0 6px 28px rgba(229,9,20,.35)}
.btn-r-dark:hover{background:var(--c-red-deep);transform:translateY(-3px)}
.btn-o-dark{border:1.5px solid rgba(0,0,0,.2);color:rgba(0,0,0,.55)}
.btn-o-dark:hover{border-color:var(--c-red);color:var(--c-red)}

/* ─── SHARED ATOMS ─── */
.sec-inner{max-width:1300px;margin:0 auto}
.lbl{font-family:var(--ff-body);font-size:var(--fs-label);font-weight:700;letter-spacing:.38em;text-transform:uppercase;color:var(--c-red);display:inline-flex;align-items:center;gap:.65rem;margin-bottom:1.2rem}
.lbl::before{content:'';display:block;width:20px;height:1.5px;background:var(--c-red);flex-shrink:0}
.sh{font-family:var(--ff-display);line-height:.9;letter-spacing:.01em}
.red{color:var(--c-red)}
.outline{color:transparent;-webkit-text-stroke:1.5px rgba(229,9,20,.4)}
.div-line{height:1.5px;background:linear-gradient(90deg,var(--c-red),rgba(229,9,20,.1),transparent);margin:2.5rem 0}
.text-xl{font-family:var(--ff-body);font-size:var(--fs-lead);font-weight:600;line-height:1.6;color:var(--c-w1);letter-spacing:-.01em;margin-bottom:1.6rem}
.text-xl b{color:var(--c-white);font-weight:700}
.text-lg{font-family:var(--ff-copy);font-size:var(--fs-body);font-weight:300;line-height:2;color:var(--c-w2);margin-bottom:1.2rem}
.text-lg b{color:var(--c-w1);font-weight:600}

/* ─── NAV ─── */
nav{position:fixed;top:0;left:0;right:0;z-index:800;display:flex;align-items:center;justify-content:space-between;padding:1.4rem 5%;transition:all .4s var(--ease)}
nav::before{content:'';position:absolute;inset:0;background:transparent;backdrop-filter:blur(0);border-bottom:1px solid transparent;transition:all .4s;z-index:-1}
nav.on{padding:1rem 5%}
nav.on::before{background:rgba(7,7,7,.94);backdrop-filter:blur(28px) saturate(2);border-bottom-color:rgba(229,9,20,.15)}
.nav-logo{font-family:var(--ff-display);font-size:1.45rem;letter-spacing:.12em;color:var(--c-white)}
.nav-logo em{color:var(--c-red);font-style:normal}
.nav-menu{display:flex;gap:2.5rem;list-style:none}
.nav-menu a{font-family:var(--ff-body);font-size:9.5px;font-weight:700;letter-spacing:.22em;text-transform:uppercase;color:var(--c-w3);position:relative;padding-bottom:3px;transition:color .25s}
.nav-menu a::after{content:'';position:absolute;bottom:0;left:0;width:0;height:1.5px;background:var(--c-red);transition:width .35s var(--ease)}
.nav-menu a:hover{color:var(--c-white)}.nav-menu a:hover::after{width:100%}
.nav-cta{font-family:var(--ff-body);font-size:9.5px;font-weight:700;letter-spacing:.18em;text-transform:uppercase;color:var(--c-white);background:var(--c-red);padding:.65rem 1.8rem;box-shadow:0 4px 20px rgba(229,9,20,.4);transition:all .25s}
.nav-cta:hover{background:var(--c-red-deep);transform:translateY(-2px);box-shadow:0 8px 30px rgba(229,9,20,.55)}

/* ─── HERO ─── */
#hero{min-height:100vh;display:grid;grid-template-columns:55% 45%;background:var(--c-hero-bg);position:relative;overflow:hidden}
.hl-left{position:relative;z-index:3;display:flex;flex-direction:column;justify-content:space-between;padding:100px 60px 56px 5%;background:var(--c-hero-bg)}
.hl-left::before{content:'';position:absolute;inset:0;background-image:linear-gradient(rgba(0,0,0,.03) 1px,transparent 1px),linear-gradient(90deg,rgba(0,0,0,.03) 1px,transparent 1px);background-size:60px 60px;pointer-events:none}
.hl-left > *{position:relative;z-index:1}
.hero-fig{font-family:var(--ff-body);font-size:9px;font-weight:600;letter-spacing:.3em;text-transform:uppercase;color:var(--c-hero-label);display:flex;align-items:center;gap:.6rem;opacity:0;animation:.8s var(--ease) .1s forwards hin}
.hero-fig-dot{width:5px;height:5px;border-radius:50%;background:var(--c-red);flex-shrink:0}
.hero-headline{flex:1;display:flex;flex-direction:column;justify-content:center;padding:2rem 0}
.hero-h1{font-family:var(--ff-display);line-height:.88;letter-spacing:.005em;opacity:0;animation:.95s var(--ease) .22s forwards hin}
.hero-h1 .l1{display:block;font-size:var(--fs-hero);color:var(--c-hero-text1)}
.hero-h1 .l2{display:block;font-family:var(--ff-serif);font-style:italic;font-weight:700;font-size:calc(var(--fs-hero) * .82);color:var(--c-hero-text2);letter-spacing:0;line-height:.92}
.hero-h1 .l3{display:block;font-size:calc(var(--fs-hero) * .72);color:var(--c-hero-text3);letter-spacing:.02em}
.hero-bottom{opacity:0;animation:.95s var(--ease) .55s forwards hin}
.hero-role{font-family:var(--ff-body);font-size:11px;font-weight:600;letter-spacing:.2em;text-transform:uppercase;color:var(--c-hero-role);margin-bottom:1.6rem}
.hero-role b{color:rgba(0,0,0,.65);font-weight:700}
.hero-btns{display:flex;gap:1rem;flex-wrap:wrap;margin-bottom:2.5rem}
.hero-scroll{display:flex;align-items:center;gap:.8rem;font-family:var(--ff-body);font-size:9px;font-weight:600;letter-spacing:.25em;text-transform:uppercase;color:rgba(0,0,0,.3);opacity:0;animation:.9s var(--ease) 1.2s forwards hin}
.hero-scroll-line{width:36px;height:1px;background:rgba(0,0,0,.2);animation:scl 2s ease infinite}
@keyframes scl{0%,100%{opacity:.3;transform:scaleX(.5);transform-origin:left}50%{opacity:1;transform:scaleX(1)}}
.hl-right{position:relative;overflow:hidden;background:var(--c-b3)}
.hero-photo{position:absolute;inset:0}
.hero-photo img{width:100%;height:100%;object-fit:cover;object-position:center top}
.hero-photo::before{content:'';position:absolute;inset:0;z-index:1;background:linear-gradient(90deg,var(--c-hero-bg) 0%,rgba(240,235,224,.4) 20%,transparent 45%)}
.hero-photo::after{content:'';position:absolute;bottom:0;left:0;right:0;height:30%;z-index:1;background:linear-gradient(to top,rgba(229,9,20,.12),transparent)}
.hbadge{position:absolute;z-index:5;background:rgba(7,7,7,.88);border:1px solid rgba(229,9,20,.28);padding:.85rem 1.2rem;backdrop-filter:blur(16px);display:flex;align-items:center;gap:.75rem}
.hb-ico{font-size:1.1rem;flex-shrink:0}
.hb-val{font-family:var(--ff-display);font-size:1.55rem;color:var(--c-white);line-height:1}
.hb-lbl{font-family:var(--ff-body);font-size:8px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--c-w3);margin-top:2px}
.hb1{top:18%;right:6%;animation:floatY 6s ease-in-out infinite}
.hb2{top:42%;right:4%;animation:floatY 8s ease-in-out infinite 2s}
.hb3{bottom:18%;right:7%;animation:floatY 5s ease-in-out infinite 1s}
@keyframes floatY{0%,100%{transform:translateY(0)}50%{transform:translateY(-9px)}}
.hero-sidebar{position:absolute;right:16px;top:50%;transform:translateY(-50%);z-index:10;display:flex;flex-direction:column;gap:10px}
.hs-dot{width:4px;height:4px;border-radius:50%;background:rgba(255,255,255,.25)}
.hs-dot.active{background:var(--c-red);height:12px;border-radius:2px}
@keyframes hin{from{opacity:0;transform:translateY(26px)}to{opacity:1;transform:none}}

/* ─── MARQUEES ─── */
.mrq{overflow:hidden;padding:.7rem 0;position:relative}
.mrq-red{background:var(--mrq-red-bg)}
.mrq-dark{background:var(--mrq-dark-bg);border-top:1px solid rgba(229,9,20,.08);border-bottom:1px solid rgba(229,9,20,.08)}
.mrq-tilt-wrap{overflow:hidden;padding:1.5rem 0;background:var(--c-b1)}
.mrq-tilt-inner{transform:rotate(2.5deg);margin:-.5rem -3%;width:106%;overflow:hidden}
.mrq-tilt-inner-neg{transform:rotate(-2.5deg);margin:-.5rem -3%;width:106%;overflow:hidden}
.mrq-tilt{background:var(--mrq-tilt-bg);padding:.6rem 0;overflow:hidden}
.mrq-tilt .mrq-item{color:var(--mrq-tilt-text);letter-spacing:.3em}
.mrq-tilt .ms{color:rgba(255,255,255,.45);font-size:8px}
.mrq-xl-wrap{overflow:hidden}
.mrq-xl-inner{transform:rotate(2deg);margin:-.3rem -2%;width:104%}
.mrq-xl-inner-neg{transform:rotate(-2deg);margin:-.3rem -2%;width:104%}
.mrq-track{display:flex;white-space:nowrap;width:max-content}
.ltr{animation:mrqL 20s linear infinite}
.rtl{animation:mrqR 20s linear infinite}
.ltr-fast{animation:mrqL 12s linear infinite}
.rtl-slow{animation:mrqR 32s linear infinite}
@keyframes mrqL{from{transform:translateX(0)}to{transform:translateX(-50%)}}
@keyframes mrqR{from{transform:translateX(-50%)}to{transform:translateX(0)}}
.mrq-item{display:inline-flex;align-items:center;gap:.65rem;font-family:var(--ff-body);font-size:10px;font-weight:700;letter-spacing:.28em;text-transform:uppercase;padding:0 1.8rem;flex-shrink:0}
.mrq-red .mrq-item{color:var(--mrq-red-text)}
.mrq-red .mrq-item .ms{color:rgba(0,0,0,.28);font-size:8px}
.mrq-dark .mrq-item{color:var(--mrq-dark-text)}
.mrq-dark .mrq-item .ms{color:rgba(229,9,20,.2);font-size:8px}

/* ─── RESULTS BAND ─── */
#rband{background:var(--c-red);padding:6rem 5%;position:relative;overflow:hidden}
#rband::before{content:'';position:absolute;inset:0;background-image:linear-gradient(rgba(0,0,0,.07) 1px,transparent 1px),linear-gradient(90deg,rgba(0,0,0,.07) 1px,transparent 1px);background-size:55px 55px}
.rb-grid{max-width:1300px;margin:0 auto;position:relative;z-index:1;display:grid;grid-template-columns:repeat(4,1fr);gap:0}
.rb{padding:2.5rem 3rem;border-right:1px solid rgba(0,0,0,.12)}
.rb:last-child{border:none}
.rb-n{font-family:var(--ff-display);font-size:clamp(3.8rem,6vw,7rem);color:var(--c-b0);line-height:1;letter-spacing:.01em}
.rb-l{font-family:var(--ff-body);font-size:9px;font-weight:700;letter-spacing:.22em;text-transform:uppercase;color:rgba(0,0,0,.5);margin-top:.3rem}
.rb-d{font-size:12px;color:rgba(0,0,0,.42);line-height:1.65;margin-top:.6rem}

/* ─── AUTHORITY ─── */
.auth-grid{max-width:1300px;margin:0 auto;display:grid;grid-template-columns:1fr 1fr;gap:100px;align-items:start}
.skills{margin-top:2.5rem;display:flex;flex-direction:column;gap:1.2rem}
.ski{display:flex;align-items:center;gap:1rem}
.ski-l{font-family:var(--ff-body);font-size:9.5px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--c-w2);width:175px;flex-shrink:0}
.ski-bar{flex:1;height:1.5px;background:rgba(255,255,255,.06);overflow:hidden}
.ski-fill{height:100%;background:linear-gradient(90deg,var(--c-red),var(--c-red-soft));transform:scaleX(0);transform-origin:left;transition:transform 1.5s var(--ease)}
.ski-fill.on{transform:scaleX(1)}
.ski-n{font-family:var(--ff-display);font-size:.9rem;color:var(--c-red);width:32px;text-align:right;flex-shrink:0}
.cred-grid{display:grid;grid-template-columns:1fr 1fr;gap:2px;margin-bottom:2px}
.cred{background:var(--c-b4);padding:2.2rem 1.8rem;position:relative;overflow:hidden;transition:background .35s}
.cred:hover{background:var(--c-b5)}
.cred::after{content:'';position:absolute;bottom:0;left:0;right:0;height:2px;background:linear-gradient(90deg,var(--c-red),transparent);transform:scaleX(0);transform-origin:left;transition:transform .45s var(--ease)}
.cred:hover::after{transform:scaleX(1)}
.cred-icon{font-size:1.5rem;margin-bottom:.8rem}
.cred-t{font-family:var(--ff-display);font-size:1.3rem;letter-spacing:.06em;color:var(--c-white);margin-bottom:.4rem}
.cred-d{font-size:12px;color:var(--c-w3);line-height:1.75}

/* ─── BRANDS ─── */
.brands-head{max-width:1300px;margin:0 auto 4.5rem;display:flex;justify-content:space-between;align-items:flex-end}
.brands-note{font-size:var(--fs-body);font-weight:300;color:var(--c-w3);max-width:300px;line-height:1.75}
.bw{position:relative;overflow:hidden;padding:7px 0;margin-bottom:10px}
.bw::before,.bw::after{content:'';position:absolute;top:0;bottom:0;width:120px;z-index:2;pointer-events:none}
.bw::before{left:0;background:linear-gradient(to right,var(--c-b2),transparent)}
.bw::after{right:0;background:linear-gradient(to left,var(--c-b2),transparent)}
.bt-row{display:flex;align-items:center;width:max-content}
.bt{flex-shrink:0;width:132px;height:74px;margin:0 9px;background:var(--c-b4);border:1.5px solid rgba(255,255,255,.04);display:flex;align-items:center;justify-content:center;overflow:hidden;transition:all .4s var(--ease)}
.bt:hover{background:var(--c-b5);border-color:rgba(229,9,20,.3);transform:translateY(-4px);box-shadow:0 12px 32px rgba(229,9,20,.12)}
.bt img{width:76%;height:76%;object-fit:contain;filter:grayscale(1) brightness(1.1) opacity(.4);transition:all .4s}
.bt:hover img{filter:grayscale(0) opacity(.95)}
.bcount{max-width:1300px;margin:3.5rem auto 0;display:flex;align-items:center;justify-content:center;border-top:1px solid rgba(229,9,20,.08);padding-top:3rem;gap:0}
.bci{display:flex;flex-direction:column;align-items:center;gap:.35rem;padding:0 4rem;flex:1;max-width:220px}
.bci-n{font-family:var(--ff-display);font-size:clamp(2rem,3vw,3.5rem);background:linear-gradient(120deg,var(--c-red),var(--c-red-soft));-webkit-background-clip:text;-webkit-text-fill-color:transparent;background-clip:text;line-height:1}
.bci-l{font-family:var(--ff-body);font-size:9px;font-weight:700;letter-spacing:.22em;text-transform:uppercase;color:var(--c-w3)}
.bc-div{width:1px;height:38px;background:rgba(229,9,20,.12);flex-shrink:0}

/* ─── CASE STUDIES ─── */
.cases-head{display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:end;margin-bottom:5.5rem}
.cases-note{font-size:var(--fs-body);font-weight:300;line-height:1.95;color:var(--c-w2)}
.cases-note b{color:var(--c-w1);font-weight:600}
.cc-list{display:flex;flex-direction:column;gap:2px}
.cc{background:var(--c-b3);display:grid;grid-template-columns:100px 1fr 170px;gap:2.5rem;align-items:center;padding:3rem 3.5rem;position:relative;overflow:hidden;border-left:3px solid transparent;transition:background .35s var(--ease),border-color .35s}
.cc.from-l{opacity:0;transform:translateX(-50px);transition:opacity .85s var(--ease),transform .85s var(--ease),background .35s,border-color .35s}
.cc.from-r{opacity:0;transform:translateX(50px);transition:opacity .85s var(--ease),transform .85s var(--ease),background .35s,border-color .35s}
.cc.from-l.on,.cc.from-r.on{opacity:1;transform:none}
.cc.on:hover{background:var(--c-b4);border-left-color:var(--c-red);transform:translateX(8px)}
.cc::after{content:'';position:absolute;inset:0;background:linear-gradient(90deg,rgba(229,9,20,.05),transparent);opacity:0;transition:opacity .4s}
.cc.on:hover::after{opacity:1}
.cc-num{font-family:var(--ff-display);font-size:4rem;color:rgba(229,9,20,.1);line-height:1;letter-spacing:.04em;transition:color .3s}
.cc.on:hover .cc-num{color:rgba(229,9,20,.28)}
.cc-brand{font-family:var(--ff-body);font-size:9.5px;font-weight:700;letter-spacing:.22em;text-transform:uppercase;color:var(--c-red);margin-bottom:.4rem}
.cc-title{font-family:var(--ff-display);font-size:clamp(1.5rem,2.5vw,2.5rem);color:var(--c-white);letter-spacing:.04em;line-height:1.05;margin-bottom:.5rem}
.cc-desc{font-size:var(--fs-body);font-weight:300;color:var(--c-w3);line-height:1.82;max-width:540px}
.cc-tags{display:flex;gap:.4rem;margin-top:.8rem;flex-wrap:wrap}
.cc-tag{font-family:var(--ff-body);font-size:8.5px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--c-w3);border:1px solid rgba(255,255,255,.07);padding:.22rem .7rem;transition:all .3s}
.cc.on:hover .cc-tag{border-color:rgba(229,9,20,.2);color:rgba(229,9,20,.7)}
.cc-result{text-align:right;flex-shrink:0}
.cc-metric{font-family:var(--ff-display);font-size:clamp(2.2rem,3.5vw,3.5rem);color:var(--c-red);line-height:1;letter-spacing:.02em}
.cc-mlbl{font-family:var(--ff-body);font-size:8.5px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--c-w3);margin-top:.2rem}

/* ─── FRAMEWORK ─── */
.fw-inner{max-width:1300px;margin:0 auto}
.fw-head{text-align:center;margin-bottom:5rem}
.fw-subtitle{font-family:var(--ff-copy);font-size:var(--fs-body);font-weight:300;line-height:1.9;color:var(--c-w2);max-width:600px;margin:.9rem auto 0}
.fw-pillars{display:grid;grid-template-columns:repeat(3,1fr);gap:2px;margin-bottom:2px}
.fwp{background:var(--c-b3);padding:4rem 3rem;position:relative;overflow:hidden;transition:all .45s var(--ease)}
.fwp:hover{background:var(--c-b5);transform:translateY(-8px)}
.fwp::before{content:'';position:absolute;top:0;left:0;right:0;height:3px;background:linear-gradient(90deg,var(--c-red),transparent);transform:scaleX(0);transform-origin:left;transition:transform .55s var(--ease)}
.fwp:hover::before{transform:scaleX(1)}
.fwp-bgnum{position:absolute;bottom:-1rem;right:.5rem;font-family:var(--ff-display);font-size:8rem;color:rgba(229,9,20,.04);line-height:1;pointer-events:none;transition:color .4s}
.fwp:hover .fwp-bgnum{color:rgba(229,9,20,.09)}
.fwp-icon{font-size:2.5rem;margin-bottom:1.5rem;display:block}
.fwp-t{font-family:var(--ff-display);font-size:clamp(1.8rem,2.5vw,3rem);color:var(--c-white);letter-spacing:.04em;line-height:1.05;margin-bottom:1rem}
.fwp-lead{font-family:var(--ff-body);font-size:var(--fs-lead);font-weight:600;color:var(--c-w1);line-height:1.65;margin-bottom:1.2rem;letter-spacing:-.01em}
.fwp-body{font-size:var(--fs-body);font-weight:300;color:var(--c-w3);line-height:1.9;margin-bottom:1.5rem}
.fwp-list{list-style:none;display:flex;flex-direction:column;gap:.55rem}
.fwp-list li{font-family:var(--ff-body);font-size:10.5px;font-weight:600;color:var(--c-w2);display:flex;align-items:center;gap:.65rem;letter-spacing:.04em}
.fwp-list li::before{content:'→';color:var(--c-red);flex-shrink:0}
.fw-steps{display:grid;grid-template-columns:repeat(6,1fr);gap:0;background:var(--c-b2)}
.fws{padding:2.5rem 2rem;border-right:1px solid rgba(255,255,255,.04);position:relative;transition:background .3s}
.fws:hover{background:var(--c-b4)}.fws:last-child{border:none}
.fws-n{font-family:var(--ff-display);font-size:2.5rem;color:rgba(229,9,20,.1);line-height:1;margin-bottom:.9rem;transition:color .3s}
.fws:hover .fws-n{color:rgba(229,9,20,.3)}
.fws-t{font-family:var(--ff-display);font-size:1.2rem;color:var(--c-white);letter-spacing:.05em;margin-bottom:.5rem}
.fws-d{font-size:11.5px;font-weight:300;color:var(--c-w3);line-height:1.75}

/* ─── TESTIMONIALS ─── */
.testi-inner{max-width:1300px;margin:0 auto}
.testi-hdr{display:flex;justify-content:space-between;align-items:flex-end;margin-bottom:4.5rem}
.testi-hdr a{font-family:var(--ff-body);font-size:9.5px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:var(--c-red);border-bottom:1px solid rgba(229,9,20,.3);padding-bottom:3px;transition:all .25s}
.testi-hdr a:hover{color:var(--c-red-soft);border-color:var(--c-red-soft)}
.tg{display:grid;grid-template-columns:1.5fr 1fr;gap:2px}
.tc{background:var(--c-b3);padding:3rem 2.8rem;position:relative;overflow:hidden;transition:all .4s var(--ease);display:flex;flex-direction:column;justify-content:space-between}
.tc:hover{background:var(--c-b5)}
.tc.feat{background:var(--c-red);grid-row:span 2}
.tc.feat:hover{background:var(--c-red-deep)}
.tc-q{font-family:var(--ff-serif);font-size:8rem;color:rgba(0,0,0,.1);position:absolute;top:-1.5rem;left:2rem;line-height:1;pointer-events:none}
.tc:not(.feat) .tc-q{color:rgba(229,9,20,.05)}
.tc-stars{font-size:13px;letter-spacing:.1em;margin-bottom:1.2rem;color:rgba(0,0,0,.55)}
.tc:not(.feat) .tc-stars{color:var(--c-red)}
.tc-txt{font-family:var(--ff-serif);font-style:italic;font-weight:300;font-size:clamp(1rem,1.8vw,1.3rem);line-height:1.78;color:rgba(0,0,0,.82);flex:1;margin-bottom:1.5rem}
.tc:not(.feat) .tc-txt{color:var(--c-w2)}
.tc-auth{display:flex;align-items:center;gap:.9rem;padding-top:1.5rem;border-top:1px solid rgba(0,0,0,.12)}
.tc:not(.feat) .tc-auth{border-top-color:rgba(255,255,255,.06)}
.tc-av{width:46px;height:46px;border-radius:50%;overflow:hidden;flex-shrink:0;border:2px solid rgba(0,0,0,.15)}
.tc:not(.feat) .tc-av{border-color:rgba(229,9,20,.3)}
.tc-av img{width:100%;height:100%;object-fit:cover}
.tc-nm{font-family:var(--ff-body);font-size:13px;font-weight:700;color:rgba(0,0,0,.85)}
.tc:not(.feat) .tc-nm{color:var(--c-w1)}
.tc-rl{font-size:11px;font-weight:300;color:rgba(0,0,0,.5);margin-top:.15rem}
.tc:not(.feat) .tc-rl{color:var(--c-w3)}

/* ─── FOUNDER / CAREER ─── */
.fdr-inner{max-width:1300px;margin:0 auto}
.fdr-grid{display:grid;grid-template-columns:420px 1fr;gap:80px;align-items:start;margin-bottom:9rem}
.fdr-photo-area{position:relative;flex-shrink:0}
.fdr-photo{width:100%;aspect-ratio:2/3;overflow:hidden;background:var(--c-b4);position:relative}
.fdr-photo::before{content:'';position:absolute;top:0;left:0;right:0;height:3px;background:linear-gradient(90deg,var(--c-red),var(--c-red-soft),transparent);z-index:1}
.fdr-photo img{width:100%;height:100%;object-fit:cover;object-position:center top}
.fdr-photo-cap{position:absolute;bottom:0;left:0;right:0;padding:2rem;background:linear-gradient(to top,rgba(0,0,0,.92),transparent);z-index:2}
.fdr-photo-nm{font-family:var(--ff-display);font-size:2rem;letter-spacing:.05em;color:var(--c-white)}
.fdr-photo-rl{font-family:var(--ff-body);font-size:9px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:rgba(229,9,20,.8);margin-top:.3rem}
.fdr-badge-sq{position:absolute;top:2rem;right:-1.5rem;background:var(--c-red);padding:1.3rem 1.6rem;text-align:center;box-shadow:0 12px 36px rgba(229,9,20,.5);z-index:3}
.fdr-badge-n{font-family:var(--ff-display);font-size:2.8rem;color:var(--c-b0);line-height:1}
.fdr-badge-l{font-family:var(--ff-body);font-size:8px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:rgba(0,0,0,.55)}
.fdr-ach{display:grid;grid-template-columns:repeat(3,1fr);gap:2px;margin:2rem 0}
.fa{background:var(--c-b4);padding:2rem 1.5rem;position:relative}
.fa::before{content:'';position:absolute;top:0;left:0;right:0;height:2px;background:var(--c-red)}
.fa-n{font-family:var(--ff-display);font-size:2.3rem;color:var(--c-red);line-height:1}
.fa-l{font-family:var(--ff-body);font-size:9px;font-weight:700;letter-spacing:.18em;text-transform:uppercase;color:var(--c-w3);margin-top:.4rem}
.fdr-soc{display:flex;gap:.7rem;flex-wrap:wrap;margin-top:2rem}
.fsa{font-family:var(--ff-body);font-size:9.5px;font-weight:700;letter-spacing:.18em;text-transform:uppercase;color:var(--c-w3);border:1.5px solid rgba(255,255,255,.1);padding:.55rem 1.3rem;transition:all .28s}
.fsa:hover{border-color:var(--c-red);color:var(--c-red)}
.tl-head{text-align:center;margin-bottom:4.5rem}
.tl{position:relative;padding-left:3rem;max-width:960px;margin:0 auto}
.tl::before{content:'';position:absolute;left:0;top:.5rem;bottom:0;width:1px;background:linear-gradient(to bottom,var(--c-red),rgba(229,9,20,.15),transparent)}
.tl-item{position:relative;padding:0 0 4rem 3rem}
.tl-item:last-child{padding-bottom:0}
.tl-dot{position:absolute;left:-1.95rem;top:.35rem;width:12px;height:12px;border-radius:50%;background:var(--c-b0);border:2px solid var(--c-red);transition:all .3s}
.tl-item:hover .tl-dot{background:var(--c-red);box-shadow:0 0 0 7px rgba(229,9,20,.12)}
.tl-yr{font-family:var(--ff-body);font-size:9px;font-weight:700;letter-spacing:.28em;text-transform:uppercase;color:var(--c-red);margin-bottom:.5rem}
.tl-role{font-family:var(--ff-display);font-size:clamp(1.6rem,2.5vw,2.2rem);color:var(--c-white);letter-spacing:.04em;margin-bottom:.2rem}
.tl-co{font-family:var(--ff-body);font-size:10.5px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--c-w3);margin-bottom:.9rem}
.tl-desc{font-size:var(--fs-body);font-weight:300;color:var(--c-w2);line-height:1.9;max-width:640px;margin-bottom:.9rem}
.tl-wins{display:flex;flex-wrap:wrap;gap:.45rem}
.tl-win{font-family:var(--ff-body);font-size:9px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--c-red);border:1px solid rgba(229,9,20,.28);padding:.25rem .75rem}

/* ─── BOOK CALL ─── */
.book-inner{position:relative;z-index:1;max-width:900px;margin:0 auto}
.book-avail{display:inline-flex;align-items:center;gap:.65rem;font-family:var(--ff-body);font-size:9px;font-weight:700;letter-spacing:.3em;text-transform:uppercase;color:rgba(229,9,20,.85);margin-bottom:2rem}
.avail-dot{width:7px;height:7px;border-radius:50%;background:var(--c-red);box-shadow:0 0 0 4px rgba(229,9,20,.2);animation:apulse 2s ease infinite}
@keyframes apulse{0%,100%{opacity:.5;transform:scale(1)}50%{opacity:1;transform:scale(1.5)}}
.book-h{font-family:var(--ff-display);line-height:.88;letter-spacing:.01em;margin-bottom:1.8rem}
.book-h .l1{display:block;font-size:clamp(5rem,11vw,14rem);color:var(--c-white)}
.book-h .l2{display:block;font-family:var(--ff-serif);font-style:italic;font-weight:300;font-size:clamp(3.5rem,8vw,9.5rem);letter-spacing:0;background:linear-gradient(120deg,var(--c-red),var(--c-red-soft));-webkit-background-clip:text;-webkit-text-fill-color:transparent;background-clip:text}
.book-sub{font-family:var(--ff-copy);font-size:var(--fs-body);font-weight:300;color:var(--c-w2);line-height:1.9;max-width:620px;margin:0 auto 3.5rem}
.book-sub b{color:var(--c-w1);font-weight:600}
.book-btns{display:flex;gap:1.2rem;justify-content:center;flex-wrap:wrap;margin-bottom:3rem}
.book-links{display:flex;gap:.8rem;justify-content:center;flex-wrap:wrap}
.book-link{font-family:var(--ff-body);font-size:9.5px;font-weight:700;letter-spacing:.18em;text-transform:uppercase;color:var(--c-w3);border:1px solid rgba(255,255,255,.08);padding:.65rem 1.5rem;transition:all .28s}
.book-link:hover{border-color:var(--c-red);color:var(--c-red)}

/* ─── FOOTER ─── */
footer{background:var(--c-b1);padding:2.5rem 5%;border-top:1px solid rgba(229,9,20,.14);display:flex;align-items:center;justify-content:space-between;flex-wrap:wrap;gap:1rem}
.ft-n{font-family:var(--ff-display);font-size:1.2rem;letter-spacing:.12em;color:var(--c-white)}
.ft-n em{color:var(--c-red);font-style:normal}
.ft-c{font-family:var(--ff-copy);font-size:11px;color:var(--c-w3);letter-spacing:.06em}
.ft-l{display:flex;gap:1.5rem}
.ft-l a{font-family:var(--ff-body);font-size:9.5px;font-weight:700;letter-spacing:.18em;text-transform:uppercase;color:var(--c-w3);transition:color .25s}
.ft-l a:hover{color:var(--c-red)}

/* ─── SECTION BACKGROUNDS ─── */
.sec-auth{background:radial-gradient(ellipse 80% 70% at 5% 50%,rgba(229,9,20,.09) 0%,transparent 60%),linear-gradient(180deg,var(--c-b2) 0%,var(--c-b3) 100%);padding:10rem 5%}
.sec-brands{background:radial-gradient(ellipse 60% 50% at 100% 0%,rgba(229,9,20,.06) 0%,transparent 55%),linear-gradient(180deg,var(--c-b3) 0%,var(--c-b2) 100%);padding:9rem 5% 7rem;overflow:hidden}
.sec-cases{background:radial-gradient(ellipse 70% 50% at 50% 0%,rgba(229,9,20,.06) 0%,transparent 55%),linear-gradient(180deg,var(--c-b1) 0%,var(--c-b2) 50%,var(--c-b1) 100%);padding:10rem 5%}
.sec-fw{background:radial-gradient(ellipse 120% 80% at 0% 100%,rgba(229,9,20,.14) 0%,transparent 50%),linear-gradient(180deg,var(--c-b4) 0%,var(--c-b3) 50%,var(--c-b4) 100%);padding:10rem 5%;position:relative;overflow:hidden}
.sec-fw::before{content:'GROWTH';position:absolute;top:50%;left:0;transform:translateY(-50%);font-family:var(--ff-display);font-size:clamp(120px,18vw,260px);color:rgba(229,9,20,.022);letter-spacing:.06em;pointer-events:none;user-select:none;line-height:1;white-space:nowrap}
.sec-testi{background:radial-gradient(ellipse 80% 60% at 100% 50%,rgba(229,9,20,.08) 0%,transparent 55%),linear-gradient(180deg,var(--c-b2) 0%,var(--c-b3) 100%);padding:10rem 5%}
.sec-founder{background:radial-gradient(ellipse 100% 70% at 50% 100%,rgba(229,9,20,.11) 0%,transparent 55%),linear-gradient(180deg,var(--c-b3) 0%,var(--c-b1) 50%,var(--c-b2) 100%);padding:10rem 5%}
.sec-book{background:radial-gradient(ellipse 130% 100% at 50% 100%,rgba(229,9,20,.22) 0%,transparent 55%),radial-gradient(ellipse 70% 60% at 10% 10%,rgba(229,9,20,.07) 0%,transparent 50%),linear-gradient(180deg,var(--c-b2) 0%,var(--c-b0) 100%);padding:12rem 5%;text-align:center;position:relative;overflow:hidden}
.sec-book::before{content:'LETS BUILD';position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);font-family:var(--ff-display);font-size:clamp(60px,10vw,150px);color:rgba(229,9,20,.025);white-space:nowrap;letter-spacing:.06em;pointer-events:none}

/* ─── RESPONSIVE ─── */
@media(max-width:1100px){
  #hero{grid-template-columns:1fr;min-height:auto}
  .hl-right{height:65vw;max-height:540px}
  .hb1,.hb2,.hb3,.hero-sidebar{display:none}
  .auth-grid,.cases-head,.fdr-grid{grid-template-columns:1fr;gap:4rem}
  .rb-grid{grid-template-columns:1fr 1fr}
  .rb{border-right:none;border-bottom:1px solid rgba(0,0,0,.12)}
  .fw-pillars{grid-template-columns:1fr}
  .fw-steps{grid-template-columns:repeat(3,1fr)}
  .tg{grid-template-columns:1fr}.tc.feat{grid-row:auto}
  .brands-head,.testi-hdr{flex-direction:column;align-items:flex-start;gap:1rem}
  .bcount{flex-wrap:wrap}.bc-div{display:none}
}
@media(max-width:768px){
  nav .nav-menu{display:none}
  .hl-left{padding:90px 5% 4rem}
  .hl-right{height:55vw}
  .cc{grid-template-columns:1fr;gap:1.2rem;padding:2rem}
  .cc-num{font-size:2.5rem}
  .fw-steps{grid-template-columns:1fr 1fr}
  .fdr-ach{grid-template-columns:repeat(3,1fr)}
  footer{flex-direction:column;text-align:center}
  .mrq-tilt-inner,.mrq-tilt-inner-neg{margin:-.5rem -5%;width:110%}
}
@media(max-width:480px){
  .fw-steps,.cred-grid{grid-template-columns:1fr}
  .rb-grid{grid-template-columns:1fr}
  :root{--fs-hero:clamp(4.5rem,14vw,8rem)}
}

/* PRINT / CV MODE */
@media print{
  #ABCUR,.grain,nav,.hero-scroll,.mrq,.mrq-tilt-wrap,.mrq-xl-wrap,.hbadge{display:none!important}
  body{background:#fff!important;color:#111!important;cursor:auto!important}
  #hero{background:var(--c-hero-bg)!important}
  .hero-h1 .l1,.hero-h1 .l3{color:#111!important}
  .hero-h1 .l2{color:var(--c-red)!important;-webkit-text-fill-color:var(--c-red)!important}
  #rband{background:var(--c-red)!important;print-color-adjust:exact;-webkit-print-color-adjust:exact}
  .tc.feat{background:var(--c-red)!important;print-color-adjust:exact;-webkit-print-color-adjust:exact}
  @page{margin:1.5cm}
}